Module · Layer 1 · Commercial Strategy
Your modules don't talk to each other; you're managing 5 transformation streams in 5 spreadsheets.
Commercial Strategy is the PMO function above the operational modules — the wave plan, the lever roadmap, the cross-module dependency graph. One bridge for the whole commercial system, not five.
Outcome · From today's EBITDA to your target
One bridge from current EBITDA to target — across all modules.
Reported in % terms, not absolute €. Each lever traces to a module, a confidence flag, and a wave assignment.
- +2-5 ppts EBITDA
- Cumulative across the 5-module wave plan over 12-24 months.
- +8-15% revenue growth Y-on-Y
- Compounded segment-mix shift + channel reallocation + pricing realisation.
- Single bridge view
- Today's number → tomorrow's, lever by lever, across all 5 modules.
Ranges illustrative — your audit returns the bridge specific to your business.
What moves the number
Strategy sits above the operational trio.
PMO function above the operational trio
Strategy holds the wave plan, the lever roadmap, and the cross-module dependency graph. The other modules execute against it.
X4 cross-module synergy operationalised
VP findings re-rank Pricing levers. Pricing realisation gaps inform GTM channel-mix. M&A targets get scored against your strategic priorities.
Wave plan + 12-month lever roadmap
Sequenced by dependency + impact + readiness — not by which module the team prefers to start with.
Methodology
Senior Consultant Test in operational form.
How the PMO function makes its calls — the reasoning chain stays visible.
- How does the PMO function decide wave sequencing?
- Dependency-resolved (VP defines the value frame Pricing + GTM operationalise — VP runs first), readiness-weighted (data availability + segment posteriors maturity), impact-bounded (ppts EBITDA accessible per wave under conservative confidence).
- What does the cross-module dependency graph capture?
- Per-lever upstream / downstream relationships. A Pricing lever conditional on a VP segment posterior is flagged; a GTM channel-mix shift conditional on a strategic priority is flagged. The graph is the contract between modules.
- How is the Strategic Baseline artifact different from the module?
- The artifact is the locked snapshot — current EBITDA, lever-tagged contribution map, target EBITDA, confidence per lever. The module is the always-on instrument that maintains it as the wave plan executes.
Run a strategy audit.
5 minutes. €0. Returns the bridge from today's EBITDA to your target, the wave plan, and the top three cross-module levers — ranked by impact and readiness.