Value Proposition
Sharpen what you're for — to whom — so the right customers self-select in.
Sophistication × outcome-focus segmentation · transformation premium · positioning sharpness for buyer self-selection.
Learn moreSoonfrom €149/mo
Industry · Business services
Commercial systems for services firms — built on outcome clarity, sophistication-aware positioning and senior-relationship moat.
For mid-market services firms running a project + retainer mix — consulting, engineering, design, technology services. Where the moat is senior-relationship and the leakage is in rate-card, utilisation and scope.
5 minutes · €0 · No credit card
What we see
Patterns recurring in services-firm mid-market
Drawn from the engagement-shape, outcome-focus and buyer-sophistication priors that recur across consulting, engineering, design and technology services.
Outcome-pricing under-capture — risk transfer not priced
Time & materials default leaks the value of guaranteed outcomes; outcome-anchored deals routinely command 1.4-1.8x the equivalent T&M envelope.
Transformation segments under-priced vs cost-cutting peers
Same hourly rate spans high-WtP transformation work and price-sensitive cost-cutting work; mix-aware tiering recovers the gap.
Senior-relationship moat is people-level, not firm-level
Top-of-funnel depends on partner relationships; institutional sales muscle below partner-level is the structural under-build.
Rate-card geographic blindness
Single rate-card across geographies — same fee for Stockholm and Munich and Madrid where WtP and cost base diverge by 20-40%.
Billable utilisation often masks rate-card decay
Senior consultants at 55-65% utilisation; mis-staffing on early-career engagements pulls realised rates 10-15% under list.
Scope-creep capture rate often <50%
Change-order capture sits at 30-45% vs 60-70% benchmark; tooling + change-order discipline closes most of the gap, not negotiation.
These patterns aren't universal — your audit reveals which apply to your business.
What the platform does
Three modules carry the most weight in services
All five modules are available; these three move the numbers first for most services firms.
Go-to-Market & Account Growth
Choose the right routes to market, tighten the motion that turns activity into revenue, and grow each account beyond first sale.
Sales motion mix (relationship + inbound + referral) · senior-relationship moat institutionalisation · account-portfolio coverage.
Learn moreSoonfrom €149/mo
Pricing
Recover pricing potential your team is leaving on the table.
Outcome-pricing capture · rate-card geographic calibration · scope-creep change-order discipline · transformation-vs-cost-cutting tiering.
Learn moreSoonfrom €149/mo
What this looks like in practice
From today's EBITDA to target — a services-firm view
Every module surfaces a bridge like this. The bars are the levers; each lever connects to the data, the mechanism and a confidence flag.
Strategic Baseline · services firm, project + retainer mixIllustrative · representative buyer profile
Current EBITDA€6.2m
+€1.9m
Utilisation lift · senior consultants
+€1.4m
Segment focus · top-2 verticals
+€1.6m
Pricing discipline · scope-creep capture
−€1.7m
Onboarding-cost drag (M3-M6)
+€1.0m
Account expansion · platform retainers
Target EBITDA€10m
Sample business-services bridge — directional, generated from a representative buyer profile. Your audit produces yours.
Why this, not another tool
Three things this is not
vs. AI-flavoured tools
- Methodology-grounded — every recommendation traces to a specific lever, citation and confidence flag.
- Reasoning visible — the bridge shows how today’s number connects to tomorrow’s, lever by lever.
- No black-box scoring · no buzzword wrapping.
vs. consulting firms
- Always-on platform · not engagement-bound — re-runs every month at zero marginal effort.
- Pricing transparent from page one · no scoping calls, no SOW theatre.
- Senior-consultant-test bar enforced on every recommendation.
vs. Excel + ad-hoc
- Multi-source triangulation — CRM · ERP · utilisation · benchmarks · expert interviews — not a single sheet.
- Segment-aware throughout — engagement-shape × outcome-focus × sophistication, not a flat client list.
- Scales — partner-led firms or 200-consultant firms, the engine handles both.
Where does your services-firm commercial system have lift?
5 minutes. €0. Reveals where your services-firm commercial system has lift — across positioning, pricing, sales motion and account growth.