How it works

Four steps. One motion. Compounding outcomes.

The free audit surfaces the levers. Activation measures them. The subscription keeps them moving. A consultant when you want one. The substance of a top-tier engagement, in software.

A dark corridor opening onto a doorway of pale teal light, its glow laid along the floor.

The lifecycle

Audit → Activation → Subscription → Human support

5 min · €0

Free audit

Five minutes in, an outside-in read of your full potential out

  • The only way in — every company starts here
  • Conversational diagnostic — about 5 minutes, laptop or phone
  • Outside-in hypotheses across the commercial system, quantified against a real European peer set
  • Your three-year plan is already drawn — waves, figures and the levers each year draws on
  • No credit card, no commitment — register only if you want to go further
Days

Activation

One module at a time, for a one-time fee — the round that measures your levers

  • Register, then activate any module for a one-time fee — we recommend starting with Commercial Strategy and working down the ladder
  • A short activation interview, then the evidence harvest: public data on your company and sub-industry, retrieved for you
  • The audit’s hypotheses sharpen into measured, sequenced levers — a fifteen-page deck and its downloads, yours to keep
  • Commercial Strategy · Value Proposition · M&A Strategy · Go-to-market · Pricing Excellence · M&A Scan · Commercial Due Diligence
  • Live within days, not quarters
Monthly

Subscription

Keep an activated module living — €200 a month per module, optional

  • The market data behind your company refreshed as it is filed, and what moved reported each month
  • Re-runs when the numbers change · the monthly board pack · sector findings
  • Upload your own data — deals, customers, revenue — to validate the levers and make firm the ones public data left directional
  • Enrol module by module, after each activation round; cancel any time
On request

Human support

A consultant when you want one — requested through the platform

  • A first one-hour discussion is included in the subscription, once per company
  • Further support — implementing the findings, a longer project — agreed separately at a flat €1,500 a day
  • Requested from any module workspace; no scoping calls, no retainers

The three-year arc

A growth plan that funds itself.

Every roadmap the platform builds follows one arc — three waves, one year each. Year one pays for year two; year three harvests what the first two built.

Year 1 · Generate

Cash flow first. Pricing and value-proposition levers raise profitability on the business you already run — and fund what follows.

Year 2 · Establish

Grow the revenue base — sharper go-to-market, new segments, new markets, and acquisitions where buying beats building.

Year 3 · Leverage

Optimise the portfolio you built. The levers that needed year-one and year-two enablers land when the enablers exist.

Your consultant

Always-on. Locked-header. Conversational.

  • Answers in your locked-header bubble — never a chat sidebar
  • Carries context across modules — Value Proposition knows what Commercial Strategy decided
  • Quantifies everything — bullets + €-ranges, not prose
  • Reasoning equal-weight to numbers — surfaces the WHY on every drill-down
  • Provenance-tagged outputs — you always know where a number came from
Your consultantonline

You: What's the highest-leverage move on Q3 pricing?

YC: Tier restructure on segment B — €1.7m EBITDA, firm confidence.
Driver: 38% of segment-B accounts paying mid-tier rates for high-tier consumption. Mechanism shown in the Pricing module's calibrated price book.

Illustrative interaction · register matches the locked-header bubble

Underneath the conversation

What the platform actually does for you.

The bubble is a veneer. Underneath sits structured work that earns its place in your operating rhythm — capturing your context properly, processing it into reasoning you can defend, generating outputs you can ship, and watching your numbers between meetings.

Scroll →
  • 01Capture

    Your context, captured properly.

    The platform asks the right questions in the right register — no forms, no progress bars, no generic dashboards. You answer once; the answers thread into every module’s reasoning from that point on.

    For you

    You never re-explain your business. Decisions in week 12 already know what you said in week 1.

  • 02Process

    Structured reasoning. Not free-form chat.

    Behind every answer the platform runs structured engines — Bayesian segment posteriors, lever quantification, cross-module conflict detection. Nothing it surfaces is generic LLM output dressed up.

    For you

    Every recommendation traces back to a specific question, a specific assumption, a specific number. Auditable from day one.

  • 03Generate

    Outputs you can defend.

    The platform writes the memos, builds the segment maps, calibrated price books, channel-mix views and target stacks. Commercial Strategy reconciles them onto an EBITDA Bridge. Every figure carries its provenance.

    For you

    Board-ready substance without two weeks of consultant prep. Confidence flag on every number; mechanism named for every claim.

  • 04Continuous

    Always-on. Not a quarterly project.

    The platform watches your numbers between meetings. Discount-discipline alerts fire when slippage crosses threshold. Pipeline truth refreshes weekly. The synergy log flags cross-module conflicts before they collide.

    For you

    Strategy stops being a quarterly burst. It becomes the operating substrate your commercial team works on month after month.

Data security

EU residency. Row-level isolation. Auditable methodology.

The infrastructure choices that make the auditability claim honest. Full GDPR Article 28 disclosure lives on the Trust & Privacy page.

EU data residency

Database and object storage on Supabase Frankfurt. Application hosted on Vercel EU regions. No customer audit data leaves the EU at rest.

Row-Level Security

Per-organisation access is gated at the database layer (Postgres RLS), not just at the API. Cross-org reads are structurally impossible.

Sub-processors

GDPR Article 28 list: Anthropic, Clerk, Supabase, Vercel, Stripe, Resend. Operators are notified at least thirty days before any material change.

Audit auto-deletion

Free-audit transcripts auto-delete after thirty days if you don't activate. Operator-initiated deletion is available at any time before that.

Methodology transparency

Every output carries provenance tags back to the inputs that produced it. The reasoning trail is the audit surface — not a black box.

When humans show up

Transparent by default. Human when warranted.

We don't pretend AI handles every nuance. We don't pad the bill with junior consultants either.

Default state

Your consultant handles strategy synthesis, lever quantification, and roadmap maintenance.

Stakes warrant

Senior partner steps in for board-level decisions, M&A negotiations, and sensitive stakeholder dynamics.

You request it

Ask for a discussion from any module workspace. The first hour is included in your subscription; further support is agreed at a flat €1,500 a day.

See it on your own numbers — in five minutes.